08 July 2008

Thought Leadership; Demand Creation n Govt 1st

I'm headed home in a few days for over three weeks before returning to Baghdad, Iraq. I will create vivid messages for citizens, non-governmental organizations (i.e., corporations) and governmental organizations (i.e. county, state, national and supranational) to tailor for their use at integrating their 3D (meta)data into their enterprise system of all records (e.g., tax, voting, driving, criminal, ...health, academic, banking, credit, legal, insurance, medical, marriage & divorce, adoption, travel, identification, flying, boating & sailing, ...diving, fitness, land, job performance, etc.).

I'm convinced a viable "Blue Ocean Strategy" for developing the next Killer App and it being about 3D content is creating the demand for it for the three user groups above. As a citizen and consumer of goods and services, I have to ask for the distilled 3D CAD of what I buy from my grocer, clothier, homebuilder, car dealer, and medical & health providers. As a corporate employee, I have to request the distilled 3D CAD for the business goods and services the corporation purchases. If I was a public official, I would have to specify distilled 3D CAD with Digital Rights Management restrictions lifted for the goals of e-government that require unlimited distribution of the goods and services bought with taxpayers dollars.

The consequence of these groups storing the distilled 3D CAD data that are correlated to financial transactions is the opportunity to sell it back in the marketplace! Consumers' buying patterns and plans are valuable to manufacturers and service providers. Citizens will be able to cull out the most intricate behavioral patterns and plans for marketing firms willing to buy a piece of consumers' date and time tagged life. Companies will be able to offer 3D or 4D grades of services by preforming estimates using the clients virtual world richly tagged with metadata of the objects and animation in the scene graph. And governments will be have the virtual domain of public lands, land improvements and mobile assets to simulate and analyze their prepardness and capacities to serve their citizens and corporations during disasters. I think 3D data standardization and proliferation will be a win-win propostion for the authors and accumulators.

Marketing these ideas without jaw dropping demostrations is the problem I face. For the (average) citizen in the industrialized world choosing the digital lifestyle (don't ask what this means), I am guessing the accumulation of no more than 10 MB per day on average for 3D data and all the metadata (primitives and derivatives). One will measure himself, buy a material good, receive a service, and/or buy 3D data of owned or leased natural resources. That amounts to 10^7 B/day * 3.65 x 10^4 days = 3.65 x 10^11 B/human life span. And assuming there are 2B people living the digital lifestyle worldwide today, that's a lot of data over a century of life. Corporations on the other hand rarely live to be 100 years old, however, they are orders of magnitude larger in physical assets and throughput. Since corporations are legal concepts only, the employees of the corporation are not property of them and the distilled 3D CAD of employees are not counted more than once. But the relationship is there as a hyperlink. Corporate finanical purchasing and consumption & ownerhip of products that have accompanying 3D data is estimated at no more than 10^7 B/day per corporation. Lastly, averaging all governmental spending with 3D data to be distilled for enterprise integration, I guess it accumulates no faster than 10^7 B/organization/day.

From a transaction perspective the bounds for each class of consumer should not be any higher than the number of phone calls/text messages, emails or payment / purchase card transactions per day. Keep in mind the number of financial transactions might be orders of magnitude less than the number of items with 3D CAD part of that purchase. Let's just guess the average daily rate for items with 3D CAD representations acquired are <10^2 (citizen), <10^4 (corporation) and <10^4 (government). Now multiplying these rates by the number of days you get number of unique items in get entity's virtual world (for 100 years): ~10^6 (citizen), ~10^8 (corporation), and ~10^8 (government). Those are large scene graphs (polygon count). 64-bit computing is necessary assuming these graphs would be continuous and on one media device.