08 July 2008

Thought Leadership; Demand Creation n Govt 1st

I'm headed home in a few days for over three weeks before returning to Baghdad, Iraq. I will create vivid messages for citizens, non-governmental organizations (i.e., corporations) and governmental organizations (i.e. county, state, national and supranational) to tailor for their use at integrating their 3D (meta)data into their enterprise system of all records (e.g., tax, voting, driving, criminal, ...health, academic, banking, credit, legal, insurance, medical, marriage & divorce, adoption, travel, identification, flying, boating & sailing, ...diving, fitness, land, job performance, etc.).

I'm convinced a viable "Blue Ocean Strategy" for developing the next Killer App and it being about 3D content is creating the demand for it for the three user groups above. As a citizen and consumer of goods and services, I have to ask for the distilled 3D CAD of what I buy from my grocer, clothier, homebuilder, car dealer, and medical & health providers. As a corporate employee, I have to request the distilled 3D CAD for the business goods and services the corporation purchases. If I was a public official, I would have to specify distilled 3D CAD with Digital Rights Management restrictions lifted for the goals of e-government that require unlimited distribution of the goods and services bought with taxpayers dollars.

The consequence of these groups storing the distilled 3D CAD data that are correlated to financial transactions is the opportunity to sell it back in the marketplace! Consumers' buying patterns and plans are valuable to manufacturers and service providers. Citizens will be able to cull out the most intricate behavioral patterns and plans for marketing firms willing to buy a piece of consumers' date and time tagged life. Companies will be able to offer 3D or 4D grades of services by preforming estimates using the clients virtual world richly tagged with metadata of the objects and animation in the scene graph. And governments will be have the virtual domain of public lands, land improvements and mobile assets to simulate and analyze their prepardness and capacities to serve their citizens and corporations during disasters. I think 3D data standardization and proliferation will be a win-win propostion for the authors and accumulators.

Marketing these ideas without jaw dropping demostrations is the problem I face. For the (average) citizen in the industrialized world choosing the digital lifestyle (don't ask what this means), I am guessing the accumulation of no more than 10 MB per day on average for 3D data and all the metadata (primitives and derivatives). One will measure himself, buy a material good, receive a service, and/or buy 3D data of owned or leased natural resources. That amounts to 10^7 B/day * 3.65 x 10^4 days = 3.65 x 10^11 B/human life span. And assuming there are 2B people living the digital lifestyle worldwide today, that's a lot of data over a century of life. Corporations on the other hand rarely live to be 100 years old, however, they are orders of magnitude larger in physical assets and throughput. Since corporations are legal concepts only, the employees of the corporation are not property of them and the distilled 3D CAD of employees are not counted more than once. But the relationship is there as a hyperlink. Corporate finanical purchasing and consumption & ownerhip of products that have accompanying 3D data is estimated at no more than 10^7 B/day per corporation. Lastly, averaging all governmental spending with 3D data to be distilled for enterprise integration, I guess it accumulates no faster than 10^7 B/organization/day.

From a transaction perspective the bounds for each class of consumer should not be any higher than the number of phone calls/text messages, emails or payment / purchase card transactions per day. Keep in mind the number of financial transactions might be orders of magnitude less than the number of items with 3D CAD part of that purchase. Let's just guess the average daily rate for items with 3D CAD representations acquired are <10^2 (citizen), <10^4 (corporation) and <10^4 (government). Now multiplying these rates by the number of days you get number of unique items in get entity's virtual world (for 100 years): ~10^6 (citizen), ~10^8 (corporation), and ~10^8 (government). Those are large scene graphs (polygon count). 64-bit computing is necessary assuming these graphs would be continuous and on one media device.


Craig said...


This (blogging) is new for me so I'll keep it short to see if I post this correctly. I'm a student at NPS and would like to see if I could incorporate X3D into possibly Tactical Decision Games or Training Simulations (specifically, Infantry Immersive Training). I intend to learn a great deal during this quarter in our class. I am looking forward to attending SIGGRAPH in Los Angeles next month and am enthusiastic to soak up as much knowledge as possible during that week.


Sheldon Snyder said...

You say your headed home from Iraq for 3 weeks….Your first paragraph sounds like you plan to do all this while on RR…don’t forget the wire and kids.

I really have not working knowledge about your subject of social networks, which is what I am assuming you desire to do. I don’t have anything of value to add because I just don’t nor do I plan to live in a VR world. My real life wife and son provide all the reality I can manage, and then some. Though I am sure your plan will provide added support to your goals.

I guess social networks and virtual worlds is the new happening thing. Perhaps someday I will use some time wasting in an Airport to learn more about them using some free WiFi, but for now real schoolwork will prevent my expansion into this area.

Best of luck, be safe, and hope I blogged correctly…


Major Ben Brown said...

I do not know much about X3D, so I cannot contribute a whole lot. I wish you the best there in Iraq, and I hope you enjoy your time home. I am sure it will go quickly.

Cheers, Ben

Anonymous said...


Enjoyed reading your post and have seen in the short time that I have been involved with 3D modeling the numerous programs available and their high cost. (3D Max, Renderman, etc) X3D is so unique because it is open source.

As a consumer, I see many 3d modeling applications. For example when furniture shopping, it would be great to have a 3D model of your home to emplace the models of furniture you are looking at. You would be able to investigate wheter or not the couch would fit through your front door or if the bedroom furniture could make it up the stairs. Or as a parent and husband, it would be nice to have 3D models that decribed medical conditions, internal organ operation or diagnoses of loved ones to better understand treatment, prognosis, etc. If patient, doctor, and HMO would all have access and understanding of X3D, I only think health care would improve.

Just a few thoughts. Have a good one.

FGB said...

I think we need to be careful about privacy concerns.

There are two threads here: private companies / marketers collecting data on consumers purchasing patterns, and the archiving of that data via X3D scene graphs.

Privacy concerns exist regardless of archival format, so archiving via X3D does not change that.

Fred Burkley

LCDR Rich Morrison said...

William, I'm relatively new to a lot of this and getting more interested. One option to possibly suck in more readers would be to hyperlink some references and examples in your blog. For example, the book you mentioned earlier could have a link or some screen shots examples of the input fields you are working with.

LCDR Rich Morrison